Digipaks Research

• Guns N Roses Digipak

This digipak is from Pink Floyd second album, digipak clearly represent their Progressive rock, psychedelic rock genre. The front side contain images of all band members in different style, but the noticeable image is where Syd Barnett the main member of Pink Floyd sitting in stool with dark light on his face, this gives clear idea about the music they produced and the songs in this album. The background location with green scenery present the light side of the world and the dark light on his face present dark side of the world, so it also tell that they music lyrics are emotional and heart touching. On left side there is a mirror to give an idea to audience about the main purpose of their music, on lower side there is band name with white colour. The attraction factor in this digipak is great, the people who have heared their music before can have clear image of their reputation is rock music.

The backside of the digipak is filled with the songs listing and the image of band members with rock instruments. The background image seems to have taken somewhere in location where there is lot of natural beauty. These all feature with rock instruments give an idea of them being rock band.

• Michael Jackson Digipak

Michael Jackson is one of world greatest iconic artist figure, after his death in 26^th June 2009 members of his family released his last album “This is it” which he produced before his death for London tour. The digipak of his last album is one of the one of the greatest master piece of digipak produced by his label. The digipak is related to our chosen song “Sun is up” by INNA because it contains some pop and electronic genre songs similar to INNA song. The front side of the digipak is simple with some text on upper side of the digipack to remind people about his last tour which he planned before his death and didn’t able to survive to perform, and below that there is an iconic image of Jackson dance move which he is well known for in all over the world. I believe that this album with beautiful digpak aimed for global target audience because as I mentioned above that he have fans each and every continent even now after his death. By looking at front side of the digipak and the cuttings of images filled in his iconic image will give clear idea to people about what is inside the album, the images inside his iconic image are the best of images his career and the best dance moves he introduced in his professional career. The front side of the digipak is clearly represent the genre of his music and give clear idea to people about this overall package.

The backside of the digipak is filled with the songs listing and the iconic image on the left side filled with same great images and colours. Below that there are some sentences to pay respect and company label “sony entertaint”.

The background is filled with plain mixture of dark and light grey colour, sides of digipak filled with dark grey and middle is filled with light grey colour to remind his audience that he was a real star and no one will ever born like him.