Research into Music Industry

In 21^th century, it is essential for every singer to have music video with the song. Singers are producing music videos with the help of producers since the start of the 19^th century, there are few examples where some artist have audio songs but didn’t have produced video with the audio song. These examples can only be found in discography of well-known artists, who have fan base in almost all over the world. Michael Jackson is a prime example, before his death he had produced and released various single songs without music video.

There are many key aspects which have to achieve before starting any music video production, after searching online for music industry history and present I came up with seven key fundamentals, which I think every production team has to go through. I think these fundamentals are important for educational level and also in professional level.

Firstly the singer, who is interested in making music video need have final version of audio song. The song always recorded separately in studio with help music composers to overcome with any mistakes while recording song. The next step for singer is to decide which production company will carry out the video production, they usually get together to have some discussion on video budget, shooting schedule and the time it will take to complete. Then it’s a job of Production Company to arrange everything essential for production of music video.

The things production company has to carry out include,

Editing: After completing the filming producers of the music video has to choose clips which are better filmed and related to lyrics.

Filming: Producer with the team has to carry out filming in different location with artist or the singer depends who is performing in the video.

Arranging extras and choosing the right actors or models for the music video: They have to do discussion with the singer to finalise who is suitable for the main role in music video.

Finalising the mise-en-scence.

Picking up the right location for each and every section of lyrics: production team has to make list a of locations where they will film and they has to choose right location for each and every section of lyrics.

They also have to arrange props.

They have to conduct promotions and advertising for music video to attract people to buy new released video song.

These are the main record labels,

Legacy Recordings, Roton, Ultra, UMG, Spinnin' Records, AATW, A&M, Interscope, Will.i.am music, Albert, EMI, Columbia, Epic, Atlantic, Atco, Elektra, East West, Sony Music Colombia.

Singers produce music videos for various reasons,

1. To get famous and popular in general public.

2. To make living with it and to have luxury life, having success in music industries in western countries means earing millions dollars a year.

3. To show people talent they have and also to entertain people.